Adobe Analytics Challenge 2018

Congratulations to our grand prize winners!
The Red Bulls team from the University of Utah!

#1 business case competition for cash prizes, internships & full-time offers


Q: Is a faculty mentor mandatory?
A: Yes, each team must have a faculty mentor.
Q: Can a faculty mentor support multiple teams?
A: Yes, a faculty mentor can be a mentor to more than one team.
Q: What do I need to do to register for the competition?
A: Students can form teams of up to three students. You must pick a team name and have each individual complete the registration form on, which will be available starting September 7, 2018. Also, each individual will have to sign a non-disclosure agreement.
Q: Is submitting my resume mandatory? Do the resumes impact judging criteria?
A: Yes, submitting a resume is mandatory, but does not impact judging criteria in any of the rounds. Over the years, Adobe has hired more than 50 students from this program, and it has been a valuable recruiting pool for other companies and agencies looking for data-driven talent. This year, selected individuals from the Adobe Analytics Challenge will be given the opportunity to interview for internships and full-time positions at Adobe and our sponsor company.
Q: Can students from different universities be on the same team?
A: No, all team members must be from the same university.
Q: Is there a registration fee?
A: No, there is no registration fee.
Q: Is this competition open to schools outside of North America?
A: No, schools outside of North America will not be allowed to compete.
Q: When will I have access to the tools and data?
A: Your team will be invited to join a two-hour live training session (optional but highly recommended) on September 25th at 9:00am PT (12:00pm ET). The training session will be recorded in case you have a scheduling conflict. After the training session, you’ll be given access to Adobe Analytics and the data.
Q: Which tools can teams use during the competition? Can teams use tools other than Adobe Analytics?
A: While teams may choose to use tools like Tableau, Excel, etc. to augment their presentations, please keep in mind that each team will be required to spend 3 minutes showcasing their projects in Analysis Workspace. Their ability to walkthrough Adobe Analytics will be factored into the judging process..
Q: Why do faculty advisors not have access to the data?
A: While a faculty advisor may support your team, they are not allowed access to the data. We want to create an even playing field and encourage students to develop the skills needed to derive insights from real-world data.
Q: Are teams allowed to make changes to their PPTX file between different rounds?
A: Finalist teams will have the opportunity to modify their slides prior to the final round of judging. Teams will not be allowed to make changes to their slides prior to the semi-final round.
Q: How long will teams have to present in the semi-final round?
A: Each of the 20 semi-final teams will be scheduled for a 20-minute presentation via web conference. Each team will have 10 minutes to present the slides they submitted to a panel of judges, 3 minutes to do a live walkthrough in Analysis Workspace, and then time for Q&A. For this round, the judges will be comprised of experienced analytics consultants.
Q: Are travel expenses covered for the final round of judging held at the Adobe offices in Lehi, Utah?
A: Yes, Adobe will cover all travel expenses for finalist team members and their faculty mentors.
Q: How long will teams have to present in the final round?
A: The finalists will have the opportunity to modify their slides, and they will now have 15 minutes to present their findings and recommendations (12 minutes using slides and 3 minutes live in Analysis Workspace). The teams will have approximately five minutes at the end to answer questions. For this round, the group of judges will include representatives from Adobe, the customer-partner, as well as other industry experts.