Congratulations to our grand prize winner, Team Adjusted R Squared from the University of Michigan!

1st Place

University of Michigan

University of Michigan

Adjusted R Squared

2nd Place

University of Texas

University of Texas, Dallas


3rd Place


Brigham Young University


4th Place

University of Utah

University of Utah


5th Place

BYU Idaho


410 Studios

6th Place

New York University

New York University

The Data Diver

For over 11 years, this competition has been a unique analytics-focused business case competition where university students are given the opportunity to use Adobe’s industry-leading analytics products and access to real-world data from leading organizations such as Starwood, Lenovo, Condé Nast, Comcast,,, and Sony PlayStation.

Over $60,000 in Cash and Prizes

Over $60,000 have been handed out to up-and-coming analytics talent from universities across the nation, including NYU, Duke, Ross(Michigan), Northwestern (Kellogg), BYU, University of Utah, University of Texas-Austin, UC-Berkeley, Missouri, Yale, UCLA, USC and many others. Through this program, Adobe has exposed thousands of students to the high-demand fields of digital marketing and analytics. Adobe has hired more than 30 students from this program over the years, and it has been a valuable recruiting pool for other companies and agencies looking for data-driven talent.

2017 student team prizes
1st place 2nd place 3rd Place 4th place 5th place 6th place
$35,000 $14,000 $6,000 $3,000 $1,500 $500

Faculty mentor prize

Each of the finalist mentors will receive a free pass to the annual Adobe Summit event in Las Vegas. In addition, the winning team’s mentor will receive an all-expense paid trip to the Adobe Summit.

How does the competition work?


At the beginning of the Adobe Analytics Challenge, we’ll have a one-hour kickoff web conference with Adobe and customer partner. You’ll receive an overview of the competition as well as information on the analysis project. You’ll have a few days to identify the team you will enter into the competition.

Registration & submission

Students can form teams of up to three students. You must pick a team name and have each individual complete the registration form on this site. Each individual will have to sign two non-disclosure agreements (one for Adobe and one for customer partner). Once you’re registered, you’ll be given access to Adobe Analytics and customer partner’s data. Your team will be invited to join a two-hour live training session (optional but recommended). The training session will be recorded in case you have a scheduling conflict. You will have just over two weeks to analyze a company’s digital data in Adobe’s analytics tools and build a presentation for your analysis findings and recommendations. Your team will email the PPTX file to by the submission deadline. All of the submitted presentations will be screened and approximately 15-20 presentations will be selected for the first-round judging.

Semi-final judging

Each of the semi-finalists will be scheduled for a 20-minute web conference. Each team will have 10 minutes to present the slides they submitted to a panel of judges. For this round, the judges will be comprised of experienced analytics consultants. We expect all of the team members to present a portion of the presentation. You will have up to five minutes reserved for questions from the judges at the end. After the first-round judging is complete, the judges will choose up to six teams that qualify for the final round in Lehi, Utah. Typically, we will choose no more than two teams from the same school for the finale.

Final judging

Each of the finalists will be brought to Utah for the final round. Adobe will cover the flights and accommodation expenses of the finalist teams as well as their faculty mentor. The finalists will have the opportunity to modify their slides, and they will now have 15 minutes to present their findings and recommendations. The teams will have approximately five minutes at the end to answer questions. For this round, the group of judges will include representatives from Adobe, customer partner as well as other industry experts.

Key dates

September 14, 2017
Kick-off Meeting (online)
September 29, 2017
Registration Deadline
October 2, 2017
Live Training Session
October 16, 2017
Presentation submission deadline
October 17 – 18, 2017
Screening for First-round judging
October 20, 2017
First-round judging begins (virtual)
October 24, 2017
Finalist announced
November 3, 2017
Intercollegiate Finals