Adobe Analytics Challenge 2021

Congratulations to Gunrock n Roll from UC Davis on winning first place in this year’s competition. Zihan Guo, Yucheng Jiang, and Yuchen Zeng are your 2021 Adobe Analytics Challenge champions.

Watch the recoding of the Final Live Stream Event

Congratulations to all the teams, including the finals runners–up:

Awsome Bulldogs (Yale University); Adobelicious (Brigham Young University); DA Vinci (Indian Institute of Technology Kharagpury); Bibbity Boppity Booya (Willamette University); French Connection (Université d'Angers)

A special thank you to our customer partner, Disney.

About the competition

For more than 15 years, the Adobe Analytics Challenge has been hosted and limited to students in North America. This year we are excited to announce that we will be opening the competition on a global scale.

The Adobe Analytics Challenge is a unique analytics-focused business case competition where university students are given the opportunity to use Adobe’s industry-leading analytics products and access to real-world data from leading organizations such as Nike, Major League Baseball, T‑Mobile, Starwood, Lenovo, Condé Nast, Comcast,,, Sony PlayStation, and MGM Resort International.

“The competition has shown that regardless of discipline or technical background, data is critical in driving business objectives and helping a brand maintain competitive advantage. We’re proud to support and learn from this educational initiative.”
— Barbara McHugh, MLB’s senior vice president of marketing
“Digital analytics practitioners often talk about how hard it is to find qualified analysts. If this year is any indication, help is on the way as these students seek internships and full-time employment.”
— David McBride, Comcast


Students collaborating

International contest for up-and-coming analytics talent

Winning teams have come from universities across the world, including Duke, Indian Institute of Technology, National University of Singapore, Northwestern (Kellogg), NYU, Ross (Michigan), UC Berkeley, UCLA, University of Cambridge, University of Sydney, Yale and many others.

Through this program, Adobe has exposed thousands of students to the high‑demand fields of digital marketing and analytics. Selected individuals from the Adobe Analytics Challenge will be given the opportunity to interview for internships and full‑time positions at Adobe and our sponsor company.

Over the years, Adobe has hired more than 50 students from this program, and it has been a valuable recruiting pool for other companies and agencies looking for data‑driven talent.

2021 student team prizes
1st place 2nd place 3rd Place 4th place 5th place 6th place
$35,000 $14,000 $6,000 $3,000 $1,500 $500

The different phases of the competition


At the beginning of the Adobe Analytics Challenge, we’ll have a one‑hour kickoff web conference with Adobe and a customer partner. You’ll receive an overview of the competition as well as information on the analysis project. You’ll have a few days to identify the team you will enter into the competition.

To accommodate multiple time zones, we will host the kickoff call at two different times. Please see calendar for full details.

Registration & Training

Students can form teams of up to three students. You must pick a team name and have each individual complete the registration form on this site. Once you’re registered, you’ll be given access to Adobe Analytics and customer partner’s data. Your team will be invited to join a two-hour live training session (optional but recommended). The training session will be recorded in case you have a scheduling conflict. After the training session, you'll be given access to Adobe Analytics and the customer partner's data.

Project Work & Submission

You will have just over two weeks to analyze a company’s digital data in Adobe’s analytics tools and build a presentation for your analysis findings and recommendations. Your team will submit a PowerPoint file by the submission deadline. All of the submitted presentations will be screened and approximately 15–20 presentations will be selected for the semi-final round of judging.

Semi-final Judging

Each of the semi‑finalist teams will be scheduled for a 20‑minute web conference. Each team will have 10 minutes to present their slides and three minutes showcasing their projects in Analysis Workspace to a panel of judges. For this round, the judges will be comprised of experienced analytics consultants. We expect all of the team members to present a portion of the presentation. You will have up to five minutes reserved for questions from the judges at the end. After the first‑round judging is complete, the judges will choose up to six teams that qualify for the final round. Typically, we will choose no more than two teams from the same school for the finale.

Final Judging

The finalist teams will have the opportunity to modify their slides, and they will have 15 minutes to present their findings and recommendations: 12 minutes spent presenting slides and three minutes spent in Analysis Workspace. The teams will have approximately five minutes at the end to answer questions. For this round, the group of judges will include representatives from Adobe, the customer partner, and other industry experts.


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