Adobe Analytics Challenge 2022

A unique analytics-focused business case competition where university students are given the opportunity to use Adobe’s industry-leading analytics products and access to real-world data from leading organizations.

Adobe Analytics Challenge 2022
The Analytics Challenge began as a recruiting tool to help uncover the brightest minds and most passionate talent in analytics. It has grown into one of the top business competitions in the country for college students.
–VentureBeat
Watch the 2022 Kickoff
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Past Partners

International contest for up-and-coming analytics talent

Through this program, Adobe has exposed thousands of students from across the world to the high-demand fields of digital marketing and analytics. Over the years, Adobe has hired more than 50 students from this program, and it has been a valuable recruiting pool for other companies and agencies looking for data-driven talent.

How it Works

Student Team Prizes

View Past Winners
1st place $35,000
2nd place $14,000
3rd place $6,000
4th place $3,000
5th place $1,500
6th place $500

The Challenge

Kickoff

Kickoff

Join us for a one-hour virtual meeting to receive an overview of the competition, as well as details on the customer partner and business case questions. 

Registration & Training

Registration & Training

Form a team and register to participate in a two-hour live training session and gain access to Adobe Analytics and our customer partner’s data.

Project Work & Submission

Project Work & Submission

After a two-week analysis period, submit a presentation of findings and recommendations for judging.

Semifinal Judging

Semifinal Judging

Semifinalist teams will present their slides live during a 20-minute video conference to a panel of judges.

Final Judging

Final Judging

Finalist teams will have the opportunity to modify their slides and present their findings and recommendations to a group of judges from the customer partner and other industry experts.