Rules & FAQ

Yes. Students outside of North America may compete. Individual countries may require additional conditions to participate – please read the Official Rules for more information.

No, this competition is open to students from any accredited university.

Yes, both undergraduate and graduate students are eligible to participate.

No, only full-time students are allowed to participate.

No, only current students are allowed to participate.

No, you are not eligible to participate if you are a former finalist and won a cash prize.

No, you may not participate if you have ever been employed by Adobe.

Yes, teams may consist of one, two, or three students.

No, all team members must be from the same university.

Yes, each team must have a faculty mentor.

Yes, a faculty mentor can be a mentor to more than one team.

Yes, each faculty mentor is required to complete the registration process and must agree to the NDA.

Faculty mentor registration will remain open for the entirety of the competition. However, only teams assigned to faculty mentors will be eligible to advance to the semifinal and final rounds.

Yes, faculty mentors must be currently employed by the same university that the students on their team attend.

Yes, any faculty member currently employed by the university is eligible to be a faculty mentor.

Faculty mentors are vital to the success of their teams. They can provide encouragement, answer questions, give advice, and offer feedback as students prepare their submissions. However, faculty mentors are not considered members of the team and are not allowed to run analysis, create slides, or provide any additional help outside their role as mentor.

Faculty mentors are provided their own login to Customer Journey Analytics and can access the same data as their students. This access is provided to assist in their efforts to advise students during the competition. While they will be able to access the data, faculty mentors are not allowed to run analysis or find insights for their teams. We want to create an even playing field and encourage students to develop the skills needed to derive insights from real-world data.

No, all team members must be from the same university.

No, there is no registration fee.

Teams may consist of one, two, or three students.

Visit adobeanalyticschallenge.com/registration to complete the registration form.

Before completing your registration, your team will need to decide which team member will act as the team leader, choose a team name, and select a team password. You will also need to upload your own personal resume in PDF format, as well as read and agree to adhere to the Official Rules and non-disclosure agreement.

When completing your registration, only provide an email address that you can easily and quickly access. This email address will be used to give you access to the data in Customer Journey Analytics and provide all updates and important reminders about the competition.

The team leader is the first student to register on their team. They will provide the team name, the team email address, and the team password.

See calendar for registration time period.

To ensure an even playing field, no students will be allowed to register after registration has closed.

Yes, submitting a resumé is mandatory, but does not impact judging criteria in any of the rounds. Over the years, Adobe has hired more than 52 students from this program, and it has been a valuable recruiting pool for other companies and agencies looking for data-driven talent.

Customer Journey Analytics has developed a new curriculum program to help educators and students learn the basics of Customer Journey Analytics. To register and access the learning materials, please visit the registration page here and the education exchange course here where you will receive a badge of completion from Credly.

While not mandatory, it is highly encouraged that you attend the live training session, as well as the open office hours. Each of these will be recorded and available for on-demand viewing for those unable to attend.

Data access will be provided to students via Customer Journey Analytics. Only those students who have completed registration and approved the NDA will be given access. See calendar for specific date.

You will receive an email from Customer Journey Analytics guiding you to log in and access the data.

Only those students who have completed registration and agreed to the NDA will receive access to the data. If you have already registered and approved the NDA, please be patient and wait for your login to arrive. Make sure to check your spam folder just in case.

If you are experiencing login errors, go to experiencecloud.adobe.com and either create an account with the email you used to register or login with an existing account (with that email). Several students were able to resolve their login issues by selecting “Personal Account ID” instead of “Enterprise Account ID” when logging in. If you are still having issues, please try to use a different browser, clear your cache, or use private/incognito mode. For all other login errors, leverage our troubleshooting online resource here.

You can choose to answer as many of the questions as you would like. Some teams choose to answer all questions, some answer a few, and others address only one question. It completely depends on your analysis and the insights you want to present.

While teams may choose to use tools like Tableau, Excel, etc. to augment their presentations, please keep in mind that each team will be required to spend three minutes showcasing their projects in Analysis Workspace. Their ability to walk through Customer Journey Analytics will be factored into the judging process.

Remember that you will only have 10 minutes to present all your slides during the semifinal round. Therefore, we highly recommend that your presentation only has between 10 and 20 slides.

Log into your team profile page to submit your final presentation. All files must be in PPTX format.

To ensure an even playing field, no teams will be allowed to submit presentations following the deadline. See calendar for specific deadline date.

Finalist teams will have the opportunity to modify their slides prior to the final round of judging. Teams will not be allowed to make changes to their slides prior to the semifinal round.

Each of the semifinalist teams will be scheduled for a 20-minute presentation via web conference. Each team will have 10 minutes to present the slides they submitted to a panel of judges, three minutes to do a live walkthrough in Analysis Workspace, and then time for Q&A. For this round, the judges will be comprised of experienced analytics consultants.

The finalists will have the opportunity to modify their slides, and they will now have 15 minutes to present their findings and recommendations (12 minutes using slides and three minutes live in Analysis Workspace). The teams will have approximately five minutes at the end to answer questions. For this round, the group of judges will include representatives from the customer-partner, as well as other industry experts.

The final event will take place in Las Vegas and will have a live stream announcing the winners on adobeanalyticschallenge.com. See calendar for specific date.

The final event live stream will be open for anyone to view. No NDA approval will be required to view the event.